BRAND BUILDER™
Devised by WDA, Brand Builder™ is the process the agency has used to create some of the industry’s most successful brands.
The ideas wheel shows that your brilliant brand is at the core of everything we do, and that a strong brand foundation is key to creating meaningful, engaging and consistent marketing communications that drive sales.
A Brilliant Brand should be relevant and differentiated from competitors in such a way that it reaches out and engages your customer through the best media choices – not be driven by media. Which is why WDA focus on ‘route to mind’ (the idea) fi rst, before ‘route to market’ (the media channel). By remaining fi rmly media neutral we ensure that any advice is in the best interests of the client, and not biased to match internal agency resources or potential media commissions. Considering media spends can account for up to 80% of overall marketing budget, the potential savings and added returns of this approach are considerable. Unless your marketing messages are meaningfully differentiated, and engaging; they simply become ‘wallpaper’ and are lost in a sea of other ‘me too’ brands.
The Brand Builder™ process does not have to be adopted as a complete ‘package’. Sometimes we do parts; or go in at a certain level. Sometimes clients do parts for themselves. We are happy to work in whatever way suits each individual client.
The glue holding everything together is highly original thinking, award winning creativity and effective design. It’s unusual, it’s unconventional, it’s unorthodox. And it works. It gets results.
Devised by WDA, Brand Builder™ is the process the agency has used to create some of the industry’s most successful brands.
The ideas wheel shows that your brilliant brand is at the core of everything we do, and that a strong brand foundation is key to creating meaningful, engaging and consistent marketing communications that drive sales.
A Brilliant Brand should be relevant and differentiated from competitors in such a way that it reaches out and engages your customer through the best media choices – not be driven by media. Which is why WDA focus on ‘route to mind’ (the idea) fi rst, before ‘route to market’ (the media channel). By remaining fi rmly media neutral we ensure that any advice is in the best interests of the client, and not biased to match internal agency resources or potential media commissions. Considering media spends can account for up to 80% of overall marketing budget, the potential savings and added returns of this approach are considerable. Unless your marketing messages are meaningfully differentiated, and engaging; they simply become ‘wallpaper’ and are lost in a sea of other ‘me too’ brands.
The Brand Builder™ process does not have to be adopted as a complete ‘package’. Sometimes we do parts; or go in at a certain level. Sometimes clients do parts for themselves. We are happy to work in whatever way suits each individual client.
The glue holding everything together is highly original thinking, award winning creativity and effective design. It’s unusual, it’s unconventional, it’s unorthodox. And it works. It gets results.
